Dan Kennedy discusses ‘Why I love My Junk Mail’ in his Successful Marketing Strategies email. The email focuses on the importance of junk mail, as it brings out the results of collaboration between marketing minds and market research, according to Kennedy.


Dan Kennedy discusses ‘Why I love My Junk Mail’ in his Successful Marketing Strategies email.

The email focuses on the importance of junk mail, as it brings out the results of collaboration between marketing minds and market research, according to Kennedy.

Kennedy writes in the email: ” In your last Successful Marketing Strategy email I discussed direct marketing and gave you five different ways that it can be utilized including (but certainly not limited to) advertising in media, electronic media (Radio, TV, etc.), the internet, mail, telemarketing, and door to door selling.

Of all these direct marketing methods I’m most partial to direct mail. I like direct mail for many different reasons including:”

[email with subject: … Why I love My Junk Mail]

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