‘Essential Programs For Your Virtual Toolbox’ – Site-Reference Article

Read the latest Site-Reference article titled “Essential Programs For Your Virtual Toolbox” by Kim Roach.

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Essential Programs For Your Virtual Toolbox

As an online marketer and webmaster, there are a number of tools that you will
want in your virtual toolbox. To get you started, I have scoured the net to
find some of the best programs to help webmasters improve their sites, their
rankings, and their productivity. Best of all, each one of these tools is
free. We’ll start with one of my favorites.

Good Keywords
(http://www.goodkeywords.com)

Good Keywords is a program that allows you to quickly and easily create an
extensive list of targeted keywords for your website using Yahoo, Ask, and
Overture.

This free tool comes loaded with a link popularity meter, a keyword phrase
builder, a misspelled word generator, and a web page explorer tool that will
allow you to quickly see what keywords other sites are targeting.

Once you have found your desired keywords, you can group them into keyword
sets, which can then be copied into your clipboard.

To find out more about this handy tool, go to
http://www.goodkeywords.com.

BackLinks Master
(http://www.cleverstat.com/backlinks-software.htm)

It is a well-known fact that search engines use link popularity as one of
their top ranking factors.

However, quality is much more important than quantity when obtaining inbound
links. In addition, many of the search engines place importance on the use of
relevant anchor text.

With a tool known as Backlinks Master, you can monitor your link popularity in
Google, Yahoo, and MSN. This tool finds direct links, JavaScript links, and
others. In addition, you will be shown the anchor text and link type that
others have used to link to you.

To start taking control of your link popularity, go to
http://www.cleverstat.com/backlinks-software.htm

SEOpen
(http://seopen.com/firefox-extension/index.php)

SEOpen is a Firefox extension that provides numerous SEO tools at the click of
a mouse. All of its features can be easily accessed by right-clicking on a web
page.

Using this tool, you can examine your competitors:

– Yahoo Backlinks

– Pages in Yahoo Index

– Google Backlinks

– Google Cache

– Pages in Google index

– Google Related

– PageRank Check

– MSN Backlinks

– Pages in MSN Index

– Alexa Overview

– Alexa Traffic

– Alexa Related

– Alexa Backlinks

– %22Mass Check%22 multiple sources at once

– Check DMOZ Inclusion

– Keyword Density

– Page Size Checker

– HTML Validator

– Server Header Viewer

– Wayback Machine

– Check robots.txt

– Whois Info

To quickly and easily perform competitor analysis, check out
http://seopen.com/firefox-extension/index.php

Active Web Reader Customizer
(http://www.deskshare.com/awrc.aspx)

RSS is becoming one of the best ways to increase your online exposure. With
the upcoming release of Windows Vista and Internet Explorer 7, RSS usage is
expected to rise significantly. However, RSS is also new enough that you can
use this technology to create an effective viral marketing campaign.

You can do this by distributing your own RSS aggregator. If your RSS
aggregator becomes popular, your brand could become very well known on the
Internet.

With the Active Web Reader Customizer, you can recommend and distribute an RSS
reader that is preloaded with your feeds and web pages. By doing this, you are
giving your visitor
additional value and increasing your brand exposure at the same time.

Start creating your very own customized RSS reader at
http://www.deskshare.com/awrc.aspx

RSS Wizard
(http://www.extralabs.net/rss-wizard.htm)

We’ve talked about the wonderful benefits of promoting an RSS feed, but how do
you actually create one. Fortunately, you don’t have to be a techie to create
your very own RSS feed. All you need is a tool like RSS Wizard.

This tool will automatically convert almost any web page into an RSS feed.
With the RSS Wizard, you can create, edit and publish an unlimited number of
RSS channels.

To start creating your own RSS feeds, go to
http://www.extralabs.net/rss-wizard.htm
.

FeedDigest
(http://www.feeddigest.com)

Not only can you create RSS feeds for your own website, but you can also
incorporate other peoples’ RSS feeds into your site to increase your
publishing power, deliver value to your readers, and ensure that your website
is constantly up-to-date and changing.

In fact, with a tool called FeedDigest, you can mix multiple feeds into a
single feed to post on your website.

By doing this, you will be able to deliver your visitors a unique mix of
automatically updating content.

You could also create a news dashboard to syndicate the latest news on any
topic. The possibilities are unlimited. You could create a feed that combined
forum posts, news headlines, Ebay items, Digg posts, Flickr photos and even
podcasts all rolled into one, constantly updating stream of related content.

To start creating your own customized RSS feeds, go to
http://www.feeddigest.com.

MailWasher
(http://oss.firetrust.com/home/)

If you’re like most online marketers, you are probably receiving a flood of
spam in your inbox. Fortunately, there is a free tool that will help remedy
your spam problems.

This software is known as MailWasher and it helps you eliminate your unwanted
email, thus allowing you to have greater productivity. Best of all, this
increased productivity ultimately leads to increased revenues.

Start increasing your own productivity at
http://oss.firetrust.com/home/

Audacity
(http://audacity.sourceforge.net/
)

Audacity is an open source program that allows you to record live audio, edit
audio files, cut, copy, slice and mix sounds together.

Whether you are looking to record interviews, create your own podcasts, or
edit your audio files, Audacity is a great solution.

Check it out at
http://audacity.sourceforge.net/

CamStudio
(http://www.camstudio.org)

CamStudio is a great piece of software for creating screen capture videos.
This software records screen activity from the Windows desktop and then turns
it into standard AVI movie files.

In fact, CamStudio can then convert these AVI files into bandwidth-friendly
Streaming Flash Videos (SWFs) with its built-in SWF Producer.

These are great for creating info products, video tutorials, and software
demonstrations. In terms of quality and price, there is simply no better
solution for Screen Cam software.

Try it out at
http://www.camstudio.org

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