Dan Kennedy discusses ‘The 1% Factor’ in his Successful Marketing Strategies email. The email focuses on the 1% of poeople who do not respond to a direct marketing effort and would be positively exposed to the company.


Dan Kennedy discusses ‘The 1% Factor’ in his Successful Marketing Strategies email.

Kennedy writes in the email: “We have been talking about my favorite type of marketing, which of course is direct response. If you have understood what I have said so far, you should hopefully embrace the idea of thinking, talking and only investing in measurable results marketing.

But I did mention in an earlier email that there is a 1% added benefit factor inherent in direct marketing. It applies to those who do not respond to a given mailing or other direct marketing effort, who still will be positively exposed to your company.”

[email with subject: … The 1% Factor]

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