‘Direct Marketing Methods’ – Kennedy’s Tip
Dan Kennedy discusses “Direct Marketing Methods’ his Successful Marketing Strategies email. The email focuses on the importance of a contact program directed at customers and selected, targeted prospective customers.
Dan Kennedy discusses “Direct Marketing Methods’ his Successful Marketing Strategies email.
Kennedy writes in the email: “In your last Successful Marketing Strategy email I discussed the multimedia approach used by McDonalds in order to gain top of consciousness positioning in your
marketplace.
Unfortunately, there are few businesses that have the marketing budget that McDonalds has to purchase expensive media. Fortunately for you, there are direct marketing methods perfect for this purpose.”
What are you doing to eliminate this business erosion that is taking place?”
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