Dan Kennedy discusses ‘Four Simple Ideas’ his Successful Marketing Strategies email. The email focuses on the importance of the four simple ideas to consider while senidng frequent contact programs to communicate with customers.


Dan Kennedy discusses ‘Four Simple Ideas’ his Successful Marketing Strategies email.

The email focuses on the importance of the four simple ideas to consider while senidng frequent contact programs to communicate with customers.

Kennedy writes in the email: “In your last Successful Marketing Strategy email we discussed the use of a frequent contact program to communicate with customers in order to gain a larger share of their business.

When doing so, here are some simple ideas to carefully consider:

#1: Most businesses invest too much in chasing new customers and too little in doing additional repeat business with their existent customers.”

[email with subject: … Four Simple Ideas]

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