Dan Kennedy discusses ‘The Cost Of A New Customer’ his Successful Marketing Strategies email. The email focuses on the importance of using direct mail to effectively acquire new customers or clients with demographics.


Dan Kennedy discusses ‘The Cost Of A New Customer’ his Successful Marketing Strategies email.

Kennedy writes in the email: “The main thing that gets people interested in direct marketing is its value as a means of acquiring new customers or clients. With the ever increasing costs of doing business, it is critically important for the owner of the small company to be cost-effective in marketing.

That means that good control is exercised over the cost of getting a new customer. Many businesses grow their gross at the expense of their net, at least partially through uncontrolled new customer acquisition cost. They can literally grow themselves right out of business.”

[email with subject: … The Cost Of A New Customer]

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