‘The Inconvenient Greening of Red Hot Copy’ – ‘Copywriting TNT’ Article

Lorrie Morgan-Ferrero has released the ‘Copywriting TNT’, October 17, volume 4, issue 42. This week’s featured article is titled ‘The Inconvenient “Greening” of Red Hot Copy’.

Lorrie Morgan-Ferrero has released the ‘Copywriting TNT’, October 17, volume 4, issue 42.

Contents

The contents of the ezine are:

– Events: Ali Brown’s Online Success Blueprint Workshop

– Guerrilla Marketing To The Masses

– Article: The Inconvenient “Greening” of Red Hot Copy

– Resource

Article

Ferrero’s article titled ‘The Inconvenient “Greening” of Red Hot Copy’ begins with:

“I underestimated you. So sorry. Since I vowed to master copywriting in 1999 in an effort to stay home and raise my two sons, I made it my business to hunt down the gurus (both dead and alive), and suck as much information out of them as I could. And learn I did.

I studied Claude Hopkins (dead), John Caples (dead), Gene Schwartz (dead), David Ogilvy (dead), Rosser Reeves (dead), Dan Kennedy (alive), John Carlton (alive), Gary Halbert (questionable)… ”

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