The Chinese online display advertising expenditure reached $51 million in September 2006, according to Nielsen//NetRatings AdRelevance, China.


The Chinese online display advertising expenditure reached $51 million in September 2006, according to Nielsen//NetRatings AdRelevance, China.

Nielsen//NetRatings AdRelevance Data

Nielsen//NetRatings AdRelevance has provided the following data:

– In September 2006, online display advertising expenditure in the US reached $771 million

– Online display advertising expenditure in Japan reached $160 million

– Online display advertising expenditure in the UK reached $95 million

– From May 2006 to September 2006, China’s online display advertising expenditure added $ 291 million.

Hans Yu, NetRatings’ Managing Director for Greater China, said: “China’s online advertising growth is expected to come from a variety of industries.

While the automotive (26%), computer (23%) and FMCG (10%) industries are currently leading China’s online advertising market, we expect to see an accelerated investment by telecommunications, media and real estate players in the near future as these industries are topping the online investment lists in the US, Japan and the UK”. [source]

About Nielsen//NetRatings

Nielsen//NetRatings is an Internet media and market research solutions provider. The Nielsen//NetRatings portfolio includes panel-based and site-centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis.

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