2006 online holiday retail sales will increase by 23% to $27 billion, according to a Forrester Research survey.


2006 online holiday retail sales will increase by 23% to $27 billion, according to a Forrester Research survey.

The Forrester survey involved 4000 consumers.

Forrester Research Data

Forrester Research has provided the following data:

– One-fifth of surveyed people prefer to shop online

– 13% of surveyed people plan to spend more on toys

– 10% will spend more on DVDs and videos

– 27% prefer not to buy online altogether because of the prospect of dealing with returns.

– 40% of Web shoppers said that they buy online to save time

– 70% find shopping online easier than through other channels.

Sucharita Mulpuru, Senior Analyst, Forrester Research, said: “In order to maximize online retail sales this year, eCommerce executives must recognize that everything consumers experience after they reach a confirmation page is just as important as everything that happens prior,

By emphasizing convenience of returns during the selling process and then exceeding customer expectations for package delivery, retailers can not only reap good sales this year, but also positively influence consumer confidence to shop online in the future.” [source]

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

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