Cody Moya’s article titled “What’s Wrong with Content Generators?” is reprinted here. Click on More to read the article.


Cody Moya’s article is reprinted here.

What’s Wrong with Content Generators?

Content generators are programs that create multiple copies of your website, look for synonyms for the words you used in your articles, and then posts fresh, each-a-little-different pages up. It sounds like a great idea: you take advantage of the way the search engines catalog websites, get several extra hits per day, and take in the advertising revenue for each of those hits. The search engines get their views, you get your money, and it’s a win-win, right?

Wrong. First, any time you use the words “take advantage of,” you should know instantly that what you’re doing is ethically wrong. If everyone used content generators to duplicate their sites, search engines would be unusable in short order. And though you’re maximizing advertiser views, you’re not selling a product, which is what the view system is set up to do; instead, you’re annoying web visitors, and they will eventually dump your lame site and go somewhere interesting, like a music download site.

Second, any time a technology threatens the search engines, they instantly go on the defensive. Rest assured: somewhere out there a team of web geeks are working on a language program that will be able to deduce when a site has been using a content generator. When they are successful, they’ll shut down entire domains, not just individual sites. Content generator sites will be found in violation of search engine usage agreements, and they will not be listed any longer.

Worse, the revenue you’ve been accumulating through that same search engine is going to shut off completely, and you may find lawyers on your doorstep stating that you are in violation of the advertising agreement you made with the search engine and thus are liable to pay back all the money you collected for advertising – plus extra money for legal fees, taking up the search engines’ time, and just being a nuisance to the engines.

This is not a good end to your experiment with content generation. The only winners in this situation are the people who’ve made money by selling content generators to people willing to take advantage of them. And these are the people who will build the next generation of software designed to take advantage of the search engines – and take your money while they’re at it.

What’s the Alternative?

Many people don’t use content generators to effectively spam search engines. Instead, they use content generators to create lots of pages with links back to their own web site. There are better, more reliable, and above all completely legal methods for driving traffic to your web site. The drawbacks: they’re not instantaneous, they do take some work on your part, and they may cost you a little more money.

First, add real, valuable content to your website. That’s not the content the generators wanted to add, where the same article has been reposted in different words. Instead, it’s using actual creative content written by human beings. This sort of content is not that costly, though it’s generally not free either. You can contract with a professional writer, a college student, or an article broker to supply your site with content; and you can either supply the topics to be written on (with or without guidelines) or you can trust the content producers to come up with their own.

Second, develop a relationship with your customers and site viewers. This can be as simple as just setting up community bulletin boards, an FAQ, or even an email response form that you actually respond to right away; or it can be as complex as a blog, real-time chats, emailed newsletter subscriptions, and special offers for your best customers.

Now you’re ready to drive real traffic to your website. Start exchanging links with sites similar to yours that have content and information you yourself find useful and interesting. When you exchange links, try to do it by mentioning the other sites in articles on your website, or in your blog. Take some of the articles you have archived or freshly-written articles and take them out to free article directories, posting them to share with other sites. These other sites get your information, but in exchange will post links crediting you for the information and directing readers to visit your site. Be certain to give the titles and links names that reflect the keyword you’re focusing your website around; this increases the value of that keyword to you by emphasizing to web spiders that it has to do with your site.

And start tweaking your site. Look at other ways to include content, or to include keywords. Keep up with developments in the search engine industry, and laugh as you find out that they’ve shut down the content generators that you were smart enough to avoid.

ABOUT THE AUTHOR:

Cody Moya writes about Article Marketing in his Free Courses on Internet Marketing. You can sign up for his free Courses and get additional information at his website: http://FreeInternetMarketingCourses.com

*IMNewswatch would like to thank Cody Moya for granting permission to reprint this article.

 

 

 

 

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