Yahoo! Music has announced a partnership with Nissan North America, an automotive services provider, to create a new online destination for live music. Nissan will integrate online advertising such as streaming video, flash animations and game units on Yahoo! Music.


Yahoo! Music has announced a partnership with Nissan North America, an automotive services provider, to create a new online destination for live music. Nissan will integrate online advertising such as streaming video, flash animations and game units on Yahoo! Music.

Yahoo! Music and Nissan will release ‘Nissan Live Sets on Yahoo! Music’ on November 15. Yahoo! Music will broadcast the live shows on Yahoo! Music at music.yahoo.com/nissanlivesets.

Key features of ‘Nissan Live Sets on Yahoo! Music include:

– The Encore Performance feature will allow users to view archived ‘Nissan Live Sets on Yahoo! Music’ performances

– Fans will be able to download and stream exclusive EPs from performances

– Audience members will receive Flickr-enabled phones to capture their experiences at the performance.

Dave Goldberg, VP and GM of Yahoo! Music, said: “As the premier online destination for music fans, Yahoo! Music reaches and serves the needs of music fans by creating distinct platforms for talent,

This innovative partnership with Nissan further enables Yahoo! Music to build an online community where artists can enhance user experience through live performances and interaction with fans”. [source]

Company Information

Yahoo! Music provides a selection of streaming video, collection of music videos, Internet radio, exclusive artist features and music news covering all genres of music to Yahoo! visitors.

In North America, Nissan’s operations include automotive design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.

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