In September 2006, Google accounted for 68.6% of total click-throughs to video/movie sites, according to Nielsen//NetRatings.


In September 2006, Google accounted for 68.6% of total click-throughs to video/movie sites, according to Nielsen//NetRatings.

Nielsen//NetRatings Data – September 2006

Nielsen//NetRatings has provided the following data:

– Google accounted for 68.6% of all click-throughs to video/movie sites on the Internet

– Yahoo! accounted for 10.4% of all click-throughs to video/movie sites on the Internet

– AOL accounted for 7.9% of all click-throughs to video/movie sites on the Internet

– Ask.com accounted for 3.4% of all click-throughs to video/movie sites on the Internet

– Orange accounted for 2.3% of all click-throughs to video/movie sites on the Internet

– MSN/Windows Live accounted for 4.2% of all click-throughs to video/movie sites on the Internet.

Online Video Search Data for the UK

– In September 2006, 2.3 million UK households clicked-through to a video/movie site from a search engine

– 6.7 million click-throughs accounted in UK

– Family households accounted for 53% of all these click-throughs

– Young Singles accounted for 0.5% of all these click-throughs.

About Nielsen//NetRatings

Nielsen//NetRatings is an Internet media and market research solutions provider. The Nielsen//NetRatings portfolio includes panel-based and site-centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis.

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