‘A Better Way To Monetize Your Blogs’ – Smith’s Latest Article

Jeff Smith’s latest article titled “A Better Way To Monetize Your Blogs” is reprinted here. [Read the Article]

Jeff Smith’s latest article is reprinted here.

A Better Way To Monetize Your Blogs

As the rate of blogs continues to explode, more and more marketers are looking for ways to turn blogs into traffic and ultimately, dollars.

Just like any new technology, there are both good and bad examples of how web marketing professionals can convert their efforts into customers. Unfortunately, there has been a significant wave of “the bad” where get-rich-quick seekers are using blogging technology to fool search engines into generating significant traffic.

So, you get these blog generators, automatic blog posting tools, and an entire sub-market of blogging tools that somehow fool search engines and users into visiting these crappy blogs and clicking on some ad links that make the publisher more money.

Unfortunately, these techniques are short-sighted, most of them don’t ever work for people, and for those that do see a quick jump in their bank accounts soon come crashing down when their sights are de-listed on a massive scale.

MAKING MORE MONEY FROM YOUR BLOG

The good news is that blogs really can bring you more money, and here are some of the ways we’ve been able to monetize our blogs.

Blogging has been a major tool for me in selling both my own products and services as well as affiliate products and services.

Here are some of the critical aspects of blogging from my own experience:

1. You need to be clearly positioned within a niche and have an objective of what and who you will be to that niche.

2. Related to #1 – what will your value be to your niche readers? Not enough bloggers think this through. Are you an “insider” that will share information too difficult or too expensive for your market to get on their own? Will you save your reader hours of research each day? Will you be the “voice” of your market where you will provide an entertaining look at your market?

Just as with any information source – newsletter, forum, infoproduct, etc… you need to have a clear sense of what value you will bring your market.

Key is to get people to come back several times – then you can squeeze product related links integrated with providing your value.

For example, you post a set of resources to help your customer solve a problem – among them are a few free resources, but also a few paid sources where you are the affiliate.

Another post, you review (from user’s perspective) a hot new product on the market giving your unique insights into its usefulness (or lack thereof).

Next post, you share your personal experiences, challenges and methods for overcoming your challenge related to your niche market – if you have a product, service or your own product developed that helped you overcome your problem, then link to it.

And so on…

3. Cross-market with your minicourses, websites, newsletters, forums, other blogs. When I was able to setup an ecosystem of traffic generating, information sites, I find the end result is far more positive. If I write a new article and post it to my site – then I state my opinion on it on my blog with a link back to the site. When I post something to a forum, I’ll sometimes write a blog posting about it and then link to the forum entry (which has my signature).

Its all about more and more exposure, increased credibility and trust. Within a few short months of consistently applying these techniques you really will be monetizing your blogging.

Info Marketers Zone

Jeff Smith brings with him a proven track record of corporate, small business and entrepreneurial success developing and marketing information products in fields such as health and wellness, personal development, building and construction, writing and product creation.

In addition, through our established coaching and consulting business, we’ve helped launch successful information products in many niche markets ranging from parenting to insurance and finance.

*IMNewswatch would like to thank Jeff Smith for granting permission to reprint the latest article.