‘Are Dynamic Linking and Nofollow the Same?’ – Campbell’s Latest Article

Michael Campbell’s latest ‘Internet Marketing Secrets’ Blog article titled “Are Dynamic Linking and Nofollow the Same?” is reprinted here. [Read Article]

Michael Campbell’s latest ‘Internet Marketing Secrets’ Blog article is reprinted here.

Are Dynamic Linking and Nofollow the Same?

Is Dynamic Linking the same as the nofollow tag, so you don’t reduce PageRank on your pages when linking internally? What is the benefit of using Dynamic Linking instead of nofollow?

Leslie Rohde invented Dynamic Linking after seeing my diagrams in Revenge of the Mininet. The nofollow tag came along two years later.

Yes, DL and nofollow achieve the same end result. They both control how and where the search engines can crawl, not just internally on your own site, it also applies to links leaving your site. They also preserve and concentrate link popularity and PageRank.

In short, pages make PageRank. Links spread it. Nofollow and Dynamic Links will not spread PR, whereas regular links do.

Purists prefer Dynamic Linking, as it cannot be detected (search engines don’t execute code) and it’s under your control. The nofollow attribute on the other hand, is easier to apply.

The only downside of nofollow is that you don’t own it. It was created by MSN, Yahoo and Google… and they certainly can take it away. Not that they will anytime soon. But they could.

The whole idea of using nofollow – at least for SEO purposes – is to link smart. To spread that sweet Link Juice, to the leading revenue pages on your site, and to prevent PR from bleeding off your site.

You can read all about Dynamic Linking in an ebook – of the same name – by Leslie Rohde. It’s available on the Revenge of the Mininet download page.

Also, look for a special PDF report from me in the next few days on how to do this. It’s the second half of the Keyword Marketing minicourse.

Michael Campbell

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