‘Create Your Personal Cash Cow With Niche Marketing’ – Google Cash Lesson
Chris Carpenter’s ‘Google Cash’ Lesson titled “Create Your Personal Cash Cow With Niche Marketing” is reprinted here. [Google Cash Lesson]
Chris Carpenter’s ‘Google Cash’ lesson is reprinted here.
Create Your Personal Cash Cow With Niche Marketing
Niche marketing involves finding tiny But popular niche markets that have little or No direct competition, then selling products And services to these niches.
What are the benefits of niche marketing? Less competition. Not having to compete Against the big guys with more money. Coping with competitors not nearly as savvy About web marketing as you will be after Reading this ecourse. And the ease with Which you can find potential customers.
So, how do you find red hot, profitable Niches? Here are 4 important things you Need to know before deciding on a niche:
1. Is the market easily defined and reachable?
2. Is the niche small enough not to have too many competitors, but large enough to make a profit?
3. Are other advertisers spending money On this niche?
4. Are there a significant number of prospects Passionate about the topic?
Here’s one approach to finding killer Niches:
1. Visit your local bookstore or library. 2. Write down topics with “how to” “for dummies” “idiot’s guide to” in the title. 3. Note any perennial best sellers 4. Study magazine racks for hobby-related Magazines. You are hunting for anything That solves a problem.
Here’s another approach:
1. Look inside yourself for things you enjoy. 2. Make lists of keywords that describe These interests 3. Determine the Internet supply and demand For each keyword (Wordtracker willIndicate this) 4. Survey the competition. How can you do It better, faster, cheaper, etc.
Now…define your paying niche. Don’t Target a market that is too broad. If you like Tennis, that’s too broad a term. What about “antique tennis racquets”? That’s more specialized and narrow.
At least at first, avoid niches that are too Saturated, like “making money online.”
To determine demand for your niche subject:
1. Go to the Overture Suggestion Tool (http://inventory.overture.com/d/searchinventory/suggestion/ )
2. Type in “tutorial” then paste the results into A spreadsheet or copy them into “my documents”
3. Do the same for “guide” and “how to”
These lists show what people are looking for Online.
Next…type in all the words closely related to Your master list of words. For example, for The master word tennis, related words might be Tennis racquets, tennis balls, tennis stars, etc. Checking these terms out on Overture gives you An estimate of the overall demand for your Subject niche.
To get the available supply, go to Google.com And type in each phrase separately. You might Type in “tennis” and Google will give you over 14 million listings.
Now…determine the advertising cost for each Word or phrase. Go to www.Overture.com and type In each word or phrase. Click “view advertiser Maximum bids” found in the upper right hand Corner, which will show you the maximum bids Each advertiser is willing to spend.
Go through this procedure with each word or Phrase, and write down the top 3 bids for each.
From there, you can select a hot, in-demand Keyword or phrase to build your business Around.
Chris Carpenter
http://www.googlecash.com
Related IMNewswatch Post
Download Free Report ‘The Google Slap Retort’ by Carpenter
*IMNewswatch would like to thank Chris Carpenter for granting permission to reprint the latest lessons.
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