Chris Carpenter’s ‘Google Cash’ Lesson titled “Use These Hot Tips To Increase Your Google Cash Profits” is reprinted here. [Google Cash Lesson]


Chris Carpenter’s ‘Google Cash’ lesson is reprinted here.

Use These Hot Tips To Increase Your Google Cash Profits

Every Time you set up a new campaign, use This checklist to help improve your bottom line:

1. terms you must know to succeed with Google Cash:

“broad match” (also known as default) given the keyword phrase “tennis shoes” , shown to anyone searching for “tennis” and “shoes” in any order, and possibly with other terms (red tennis shoes, etc). General or broad keywords will generate many impressions with few results. However, with a small niche, broad match gives You the most exposure. The downside is that Your cost/click will be higher at first.

Larger markets require highly targeted Keywords.

—“negative keyword” uses a minus sign in front of the phrase. This stops your ad from being shown if somebody searches using that term (e.g. -red)

—“phrase match” is a phrase enclosed in quotes. Shown to anyone searching for “tennis shoes” but Only in that order, with possibly other terms Included, e.g. red tennis shoes.

—“exact match” Enclosed in brackets [ ] Only shown if searched in that order (e.g. [tennis shoes]) with no other terms.

— Consider spelling variations. Rock star Britney Spears has more than 500 variations searchers use.

2. Here are 3 numbers you MUST understand In order to succeed:

a. Conversion rate–the number of visitors who Actually buy something. With 100 visitors and 3 sales, your conversion rate is 3%.

b. Return on Ad spend–how many dollars you Take in vs how much you spend on advertising. If you spend $1,000 and take in $5,000, your Return on ad spend = 500%

c. Return on investment–If you spend $1,000 to Get $50,000, and you make 50% profit on each Sale ($25,000), the return on your investment (ROI) Is 2500%

2. Start your bids high to see where the traffic is. Then cut back for economy.

3. If most bids are 25 cents and one top bid is $5.00, The top bidder is trying to control the #1 spot. Bid $4.99 and you will pay only 26 cents. Check your bid regularly to make sure #1 does not underbid you.

4. Having said that, try not to get caught up in a Bidding war. There are ways to drive traffic to your Site without killing yourself financially( for example, With articles).

5. Study your competition, those who place on Page 1 of Google. See what you can learn from Their ads.

6. Don’t just jump in and start bidding on keywords. Use an action plan. Take advantage of the following Tools, all of which are available free at

http://searchmarketing.yahoo.com/rc/srch/tutr.php

a. Budgeting Tutorial

b. How to find more keywords

c. Tracking your results

d. Best practice (managing your campaigns)

e. Keyword selector tool f. Bid tool

g. Return on investment calculator

h. Cost per thousand calculator

7. As a beginner, start small with geographic Targeting.(e.g. U.S. and Canada only). Later You can expand to other markets.

8. The more keywords you use, the better Your chance of getting clicks at a cheaper Rate, usually because many of the keywords Are less popular.

9. Use keyword variations (e.g. tennis racket, Tennis rackets, tennis racquet)

10. EXTREMELY IMPORTANT: Collecting Email addresses allows you to sell more than One time. Collect email addresses with an Exit pop up for those who do not buy. Offer Something free for their email address.

11. As an affiliate, set up so each person Clicking on your ad is taken to a newsletter Sign up page. Offer valuable information for Their email.

12. Don’t assume customers will buy only Once. Always collect those email addresses.

13. In your Google Ad, double check your url to make sure those clicking will get through .

Chris Carpenter

http://www.googlecash.com

Related IMNewswatch Post

Download Free Report ‘The Google Slap Retort’ by Carpenter

*IMNewswatch would like to thank Chris Carpenter for granting permission to reprint the latest lessons.

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