Chris Carpenter’s ‘Google Cash’ Lesson titled “Must-Know Niche Marketing Secrets” is reprinted here. [Google Cash Lesson]


Chris Carpenter’s ‘Google Cash’ lesson is reprinted here.

Must-Know Niche Marketing Secrets

A niche market is a focused market. Individuals In this group have the same specialized interests And needs. And they have a strong desire for what You have to offer.

Having a niche will give your marketing efforts A natural, sharp focus.

Niche marketing saves time and money. You Are not all things to all people, but many things To a profitable number of people.

The more narrowly you define your market, the Easier it is to cater to the specific interests of that Market.

Pursue a niche that is growing in popularity.

Often, you can charge more because you are Offering products or services customized to your Customers’ specific needs.

The benefits you promise must have a special Appeal to your niche. What’s new? Compelling? Identify (via survey) the unique needs of your Target market.

Extremely Important: Develop your own Product, especially digital ones (ebook?) You’ll Make more money, and you can have affiliates Who promote YOUR product.

Create your own USP (unique selling Proposition). That enables you to stand out From the crowd.

Always test market. Determine how to Position yourself against the competition. Also, Test to gauge the market’s receptiveness to your Product.

Segment your market, that is, zero in on Your target market. Is your market national or International? Is it in your own community? Don’t forget about the possibility of a Secondary market.

Use demographics to segment your market. Break down your market by age, gender, education, Religion, marital state, ethnicity, family life Cycle (e.g. more than one child, all have left home). Gather this info via survey.

Determine your target market psychographics: Lifestyle, social class, opinions, activities and Interests, attitudes and beliefs.

Speaking of surveys, don’t ask too many In any one survey. 5-10 is fine.

There are 3 reasons consumers purchase a Product:

1) to satisfy a basic need

2) to solve A problem

3) to feel good. Know which one Your product or service is the solution to. Can Be more than 1.

Businesses, on the other hand, buy products For 3 different reasons:

1) to increase revenue

2) to maintain the status quo

3) to decrease expenses.

Learn how your prospects purchase: Seasonally, locally, in volume. Who makes the Buying decision (wife, manager, etc)?

Build and promote your mini website. Create informative pages that attract visitors And move them toward a purchase.

Provide as much info as possible. Include Links to related subjects.

Use multiple websites to establish yourself In each segment of your overall niche.

Say the right thing. Speak the language of Your customers. Know their “hot buttons” and Communicate as an insider.

On each mini site, promote only 1 thing at A time.

Provide multiple ways for customer to Order.

Encourage questions. This helps you become More valuable in the eyes of your customers.

Chris Carpenter

http://www.googlecash.com

Related IMNewswatch Post

Download Free Report ‘The Google Slap Retort’ by Carpenter

*IMNewswatch would like to thank Chris Carpenter for granting permission to reprint the latest lessons.

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