Chris Carpenter’s ‘Google Cash’ Lesson titled “How To Write Traffic-Sucking Articles In Less Than One Hour” is reprinted here. [Google Cash Lesson]


Chris Carpenter’s ‘Google Cash’ lesson is reprinted here.

How To Write Traffic-Sucking Articles In Less Than One Hour

You’ve created a minisite dedicated to a Certain topic, and now you want to get traffic To that site. One powerful way to go about it Is to write short articles related to the subject Of that site.

The benefits are numerous, including:

Writing articles creates the traffic you need to Make money. And it’s free.

Articles are a way to get UNLIMITED Traffic. You can submit your article to Ezine publishers and directories, which can Expose you to tens of thousands of readers. Of the thousands who read your article, Some will click the link in your article, Visit your site, and purchase products.

Articles build trust and credibility. Readers who do click to your site are pre-sold Because they see you as an expert.

The worst thing that can happen is that you Build your reputation and credibility with Your target audience. As your credibility Increases, joint venture partners contact you, Thus expanding the exposure you receive.

Here’s a 7-step formula for writing your Article:

1. Target your audience. Know to whom you Are writing.

2. Use an attention-grabbing headline. Extremely important because your headline Is what baits reader into reading your article. Use the BIG BENEFIT headline as a way To attract readers. For example: “Here’s How To Avoid Probate–Pass On Your Estate Quickly To Your Heirs–And Keep The Government From Taking 70% Of Your Estate When You Die!” Or… substitute your topic in any of the Following headline formulas:

— the truth about ….

— (number) ways to …

— the complete guide to …

—How to … and …

—What your … isn’t telling you about …

— How you can ….. in …..days

— Who else wants to … using …

— Here’s how you can …in ….. without…

— Get rid of ….forever

— Here’s the quickest, cheapest way to get rid of …once and for all

— Get rid of …in …. Or less…guaranteed

— New …….cures….or your money back

I think you get the idea.

3. Briefly introduce the subject or problem And state your position about it.

4. Outline the main points you want to cover. 3-7 is plenty.

5. Elaborate briefly on each point.

6. State your conclusion. Why is this article important? What action should reader take?

7. (EXTREMELY CRITICAL) Lay out your resource box. A resource box, or signature file, is the contact info you provide after your article. You provide this contact info because you want reader to do something. Phone you, go to your website, ask for a free sample, etc.

A typical resource box might read as follows: “Joe Blow is a marketing specialist. Contact him at www.joeblow.com” Can you spell B-O-R-I-N-G? Somebody slap me awake!

Here are some ways to put some life into Your signature file:

1. Treat the resource box like a powerful Classified ad. It has to make reader want to Do as you ask. It is the reason you wrote the Article.

2. Be conversational. Don’t talk down to Your readers like a professor. Feel free to Use slang terms and street language.

3. Most important, make sure there is a Benefit involved when reader takes action by Going to your site. “Learn how to lose 25 Pounds in 25 days or less at www. …”

Your resource box is much more important Than the article you are submitting. A great Resource box may result in reader receiving An autoresponder series that eventually sells Him valuable information. Both you and your Reader profit.

How long should your article be? About 500 words is plenty. You’re not writing “War And Peace.” You’re just trying to pass on info vital enough to make reader want to click to your minisite.

O.K. …get writing!

Chris Carpenter

http://www.googlecash.com

Related IMNewswatch Post

Download Free Report ‘The Google Slap Retort’ by Carpenter

*IMNewswatch would like to thank Chris Carpenter for granting permission to reprint the latest lessons.

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