The American Marketing Association is having a presentation “B-to-C Online Customer Acquisition: Ten Steps to Success” on Wednesday, January 31 at 1 pm ET.


The American Marketing Association is having a presentation “B-to-C Online Customer Acquisition: Ten Steps to Success” on Wednesday, January 31 at 1 pm ET.

AMA Presentation Details

Speakers: Mike Chapman, Editorial Director, eMarketer, Jere Doyle, President and CEO, Prospectiv, and Melissa Jazmines, Moderator, American Marketing Association

Learnings from the presentation:

– Quickly build a house file of highly targeted consumers interested in your products or services

– Pay-for-results – not clicks or impressions

– Lower customer acquisition costs

– Gain insight into market trends and access to demographic and attitudinal data.

Day / Date: Wednesday, January 31

Time: 10 am PT / 11 am MT / 12 pm CT/ 1 pm ET

Webcast: A live webcast of the presentation will be available at
http://www.marketingpower.com/webcast248.php.

Post Related Link

http://www.marketingpower.com/webcast248.php

About AMA

AMA Presentation: B-to-C Online Customer Acquisition, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

 

 

 

 

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