Read Michael Campbell’s latest ‘Internet Marketing Secrets’ newsletter article titled “Wikipedia Adds Nofollow To Outbound Links”. [Newsletter Reprint]


Michael Campbell’s latest ‘Internet Marketing Secrets’ newsletter is reprinted here.

Wikipedia Adds Nofollow To Outbound Links

In this Issue: Stick to the fundamentals.

You may have heard that Wikipedia added nofollow to outbound links. Like any web property that gives up the “Green Gold” known as PageRank, it got mined by the SEO community until it went dry.

What we need to do, is top chasing fads and quick fixes. Stop the distractions. Think in the long term. Think strategies. And focus on building our business.

Wikipedia Adds Nofollow To Outbound Links

Just like any web property that gives up the “Green Gold” known as PageRank, it will get mined by the SEO community until it caves in or goes dry.

It happened to blog comments. It happened to the big social bookmarking sites. One little snippet of html code, rel=nofollow, stops the big three spiders from crawling and Google’s PageRank from spreading.

According to Matt Cutts, Google’s most widely known engineer, “I think it’s the right call: the incentive to create spammy links on Wikipedia has been massively reduced. Over time, I believe Wikipedia will probably find ways to remove nofollow from links that are more trusted.”

In addition, “I don t expect this change to affect Google’s rankings very much, but its good to see the Wikipedia folks paying close attention to link spam (and open to refining their trust for external links).”

Maybe the next time someone discovers a way to get “cheap” PageRank to their sites, they’ll keep it under their hat, and not write about it, or blog about it, or even worse… charge 50 bucks and slather it all over the internet marketing community.

Wikipedia is latest casualty, because a popular newsletter said that, Wiki links are one of the easiest ways to get more PageRank to your site. Then people started spreading the word, quietly whispering it in podcasts at first.

Then all of a sudden, it hits critical mass and every second journalist wannabe copycats the story. Then it spread, until some knob decided to make a contest of it.

Yep, you heard that right. Some dudes made a contest out of who could get the most PR from Wikipedia. One guy I know made career choice out of it.

Needless to say, all the Green Gold is gone, and he’s standing there covered in sweat from hard labor, with pick and shovel in hand, standing over a barren claim.

The moral of the story? Stop chasing fads and quick fixes. Stop the distractions. Choose not to be caught in the sales funnel for the next greatest traffic generator, Green Gold miner, or SEO tactic.

Think in the long term. Think strategies. Focus on building your business by putting value ahead of everything else. Add content to your site on a regular basis. Make sure it’s content worth linking to. Try to get deep links down into your internal pages.

Internet Marketing Secret: Focus on your daily goals. Reward yourself for yesterdays achievements. Stick to the fundamentals. Study your mentors. Practice hard. Work smart. That’s how you become the winner.

That’s it for this issue my friend. Thank you for reading. We’ll chat again soon. Until then, here’s wishing you all the best for online success.

Michael Campbell

P.S.

I set up a special “goodies” page that I’ll be adding to on a consistent basis. Look for the Revenge of the Mininet and Clickin’ it Rich audio files to be added some time this week.

==> http://www.InternetMarketingSecrets.com/downloads/
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The information contained in this newsletter is the opinion of the author based on his personal observations and years of experience. Neither the author or publisher assume any liability whatsoever for the use of or inability to use any or all of the information contained in this publication. Use this information at your own risk.

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Michael Campbell

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*IMNewswatch would like to thank Michael Campbell for granting permission to reprint the latest newsletter.

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