Online advertisers rate online advertising ‘very effective’ than ‘branding’. In 2007, the share of online advertising will grow by 2%, according to a Outsell survey.


Online advertisers rate online advertising ‘very effective’ than ‘branding’. In 2007, the share of online advertising will grow by 2%, according to a Outsell survey.

The Outsell survey involved 1,010 advertisers in media such as online, print, events, TV/radio/movies.

Outsell Data

Outsell has provided the following data:

– Advertisers’ share of online spending for pay-per-click ads will decrease by1% in 2007

– Cost-per-action ads’ share will increase by 8%

– Online sponsorships’ share will increase by 12%

– 49% of advertisers plan to reduce their PPC spending because of click fraud

– Advertisers rate their own Web sites and e-mail marketing more effective than search engine ads

– Companies are going to Increase online spending by 18% in 2007

– The share of TV/radio/movie ad spending will decrease by 3.5%.

Post Related Link

Outsell Press Release

About Outsell

Outsell is a market research and advisory company that focuses on the entire information industry, worldwide. Outsell analysts and consultants work with publishers and information providers to track and respond to competitors and disruptive new entrants, changing market demands of advertisers, users, and buyers, and new technology’s impact.

 

 

 

 

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