Average Click Fraud Rate Reaches 14.2% in Q4 2006
The overall industry average click fraud rate reached 14.2% in the fourth quarter of 2006, according to Click Forensics.
The overall industry average click fraud rate reached 14.2% in the fourth quarter of 2006, according to Click Forensics.
Click Forensic Data
Click Forensic has provided the following data:
– In Q1 2006, the overall industry average click fraud rate was 13.7%
– In Q2 2006, the overall industry average click fraud rate was 14.1%
– In Q3 2006, the overall industry average click fraud rate was 13.8%
– In Q4 2006, the average click fraud rate of Pay Per Click advertisements appearing on search engine content networks was 19.2%
– The industry average click fraud rate for high-priced search terms was 20.9%.
Tom Cuthbert, President and CEO, Click Forensics, said: “The most interesting data points from last quarter’s data was that the industry average click fraud rate climbed to its highest level in 2006 and that the click fraud rate for affiliate sites was significantly higher than the overall industry average,
The data confirms what other recent independent investigations have uncovered about click fraud. Click fraud remains a concern for online advertisers and affiliate sites represent a large and growing source of click fraud traffic. These are areas we and advertisers will continue to monitor closely in 2007″. [source]
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Click Forensics Press Release
About Click Forensics
Click Forensics is a provider of third-party technology and services that help online advertisers, agencies and search providers to better identify pay per click fraud.
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