Forrester Research Report: ‘Leveraging User-Generated Content’

Forrester Research has released a new research report: “Leveraging User-Generated Content”. [Research Report]

Forrester Research has released a new research report: “Leveraging User-Generated Content”.

Forrester Research Report Summary

“User-generated content (UGC) is a hot topic in the press. With more than one-quarter of online consumers submitting a rating or review of a product or service or contributing to a discussion board, the fact that consumers are turning to each other is not just a fad any more.

A few forward-thinking brands are beginning to use UGC to engage with customers. To overcome initial fears, companies need to realize that successfully opening up to customers isn’t that different from the risks associated with doing business every day.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: More Consumers Are Contributing Content

– Figure 2: Online Consumers Place Greater Trust In Peers

– Figure 3: The “Diet Coke And Mentos Experiment” Spread Virally, Outside The Brands’ Control

– Figure 4: Current TV Leverages Viewers To Make TV Ads’.

Report Price: $279.00

Report Length: 13 pages

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Forrester Research Report: Leveraging User-Generated Content

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.