‘Read/WriteWeb’ latest blog post is titled “Mainstream Media Usage of Web 2.0 Services is Increasing”. [Blog]


‘Read/WriteWeb’ latest blog post is titled “Mainstream Media Usage of Web 2.0 Services is Increasing”.

An excerpt of the RSS feed is reprinted here.

Mainstream Media Usage of Web 2.0 Services is Increasing

Written by Alex Iskold and edited by Richard MacManus.

I was reading a Time magazine article online today, entitled Marketing to your mind. This article was very provocative and I enjoyed reading it. But after I was done, something else caught my attention.

I was surprised to see a row of ‘web 2.0’ buttons at the bottom of the article. Time magazine, a mainstream publication, has an impressive array of web links to these services.

Is this an indication that mainstream media has caught the new social media winds?

Time magazine after all did name the Web-enabled YOU as their person of the Year last year.

Media is the vehicle for disseminating new services

Whether we like it or not, media has a huge influence on us. We learn news and in exchange media gets to pitch us (gently) their points of view and their advertisements.

The blogosphere has a strong hold on the minds of early adopters. However, it is mainstream publications that reach millions of people – many of whom still know very little nothing about new web technologies. Read the complete post…

About

Read/WriteWeb is a popular weblog that provides Web Technology news, reviews and analysis. It began publishing on April 20, 2003 and is now one of the most widely read and respected Web 2.0 blogs. Read/WriteWeb is ranked among Technoratis Top 100 blogs in the world. The site is edited by Richard MacManus, a recognized thought leader in the Internet industry.

*IMNewswatch would like to thank Read/WriteWeb for granting permission to reprint an excerpt of the latest RSS Feed.

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