Technorati and Ogilvy North America have partnered to enable Ogilvy clients access Live Web media including blogs, vlogs, videos, photos, and other citizen media.


Technorati and Ogilvy North America have partnered to enable Ogilvy clients access Live Web media including blogs, vlogs, videos, photos, and other citizen media.

The partnership will enable Ogilvy to offer Technorati Conversational Marketing System.

Technorati and Ogilvy will also offer tools and strategies to agency clients to syndicate content, engage in online conversations and build relationships with online communities, according to Ogilvy.

Peter Hirshberg, Chairman and Chief Marketing Officer, Technorati, said: “The benefit of social media is that it allows brands to build a more authentic, participatory relationship with its audience than was possible in the mass media era,

Increasingly, the Live Web rewards brands that genuinely engage with all those they seek to serve. Our Conversational Marketing System enables this game-changing method of audience engagement because we have a unique relationship with citizen publishers and our index of Live Web media is, frankly, unparalleled”. [source]

Technorati Conversational Marketing System

“Technorati Conversational Marketing System enables companies to build advertising, destination web sites and communities of interest that incorporate and link to compelling blog posts around issues associated with their brands.” [source]

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Ogilvy Press Release

About Ogilvy

Ogilvy North America is the largest unit of The Ogilvy Group agency network. It has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver and throughout Canada.

About Technorati

Technorati provides information on what’s going on in the world of weblogs. Technorati help people search for, surface, and organize bloggers and their daily posts.

 

 

 

 

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