‘How to Make People Click on Your Listings’ – Campbell’s IMS Newsletter

Summary

Michael Campbell has released the latest ‘Internet Marketing Secrets’ newsletter. The featured article is titled “How to Make People Click on Your Listings”. [Newsletter Reprint]

Details

Michael Campbell’s latest ‘Internet Marketing Secrets’ newsletter is reprinted here.

Internet Marketing Secrets

The latest edition of Internet Marketing Secrets has been posted and you can read it here:

IMS Blog ==> http://homepage.mac.com/dmcorp/index.html

WebLink ==> Click

In this issue:

1) Try out Keyword Avalanche for one dollar.

2) How to be the best in all that you do.

3) How to entice people to click on your listing.

4) Access the hidden profits in gift cards.

5) What to avoid when buying domain names.

6) How to get links from highly ranked sites.

7) How to build your next website in mere seconds.

8) A little black book, just for internet marketers.

All this and a whole lot more in this edition of IMS.

How to Make People Click on Your Listings – IMS #120

Imagine that you’ve just done a search at Google. Would you click on a site with this description?

I spotted that one the other day while doing a website review for a client. No wonder sales were down since they “edited the page” three months ago.

To quote my friend and SEO specialist Jerry West, “Search engines don’t buy anything, people do.” That’s why you need to write compelling site titles and descriptions for your sites, spell check after minor changes and – if nothing else – read your page titles and descriptions out loud.

If you’ve seen your own work many times, you don’t really “see” it or “read” it anymore. If you read it out loud, you’re forced to actually read it. Better yet, get a friend or spouse to take a quick peek. You’ll be surprised at the amount of grammatical errors that pop up.

Think of your site titles and descriptions like a classified ad. Getting a high ranking is only half the battle. Enticing the click and getting the visitor to your site, is the other – and more important – half.

Keep the title to 60 characters or less. Keep the description meta tag to 200 characters or less. Include your keywords in the title, but write and rewrite, to make the title and description as compelling as possible. The amount of clicks and unique visitors you get, depends on it.

(You can test various titles and descriptions by setting up an AdWords account and driving PPC traffic to your own pages. In as little as 30 clicks you’ll know which copy performs better. The top results make excellent titles and descriptions for your web pages… And – as a bonus – you’ll get better at writing PPC ads. 😉

Posted at 07:26 PM Strategies for Marketers
Being The Best – IMS #120

Loving what you do isn’t enough. You also need to possess the skills to do what you love, or dedicate yourself to getting them.

And if you truly love what you’re doing, you’ll be passionate and enthusiastic about it. So much so, that others will catch positive energy from you.

You’ll also need to believe in yourself. To believe deep in your heart that you want to be the best at what you do.

If you’re doing your best, and you believe in yourself, success is your only option. Failure cannot stand in your way. Fear, uncertainty and doubt, never enter your mind.

If you want to get good at sales and marketing, study the masters. Study what they do. Then practice it. That’s how you become good.

If you want to learn SEO, it’s the same deal. Get a few published works from the leading experts, and try to emulate what they do.

Do you want to learn PPC advertising? Then study what works. Learn why it works. Start practicing in some small way.

Once you’re successful in a small way, it’s easy to scale it up. It’s easy to apply what you’ve learned to a large project.

There is no magic pill. There is no substitute for hard work. Hard work creates opportunity. It creates success.

But if you love what you do, and you want to be the best, it doesn’t seem like work at all. You’ll go forward, acquiring the new skills you need as you go along.

Never stop being a student. A humble student if possible. Never stop learning. Keep adding to your skill set and truly believe, that you are doing your best.

By doing your best and believing in yourself, you ARE becoming the best. Opportunities will come to you, rather than you having to seek them out.

People will recognize you. Your reputation will precede you. You’ll become known as THE expert in your field.

So let me ask you. What do you love to do? What is your passion? What are you going to dedicate yourself to?

What are you going to be the best at? What are you going to be KNOWN for?

Believe in yourself. Study and practice what you love to do. Go do your best. And before you know it, you will be the best, in all that you love to do.

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Legal stuff…

Copyright 2006 Dynamic Media Corporation. All rights reserved world wide. All trademarks and servicemarks are property of their respective owners.

The information contained in this newsletter is the opinion of the author based on his personal observations and years of experience. Neither the author or publisher assume any liability whatsoever for the use of or inability to use any or all of the information contained in this publication. Use this information at your own risk.

Privacy Policy: I never sell, rent, trade or lend any information about my subscribers to anyone, for any reason, whatsoever. I assure you that your privacy is respected and well protected.
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Michael Campbell

Did you like this newsletter? Now you can get the same ideas the pro’s use, including tips, tricks and sneaky strategies, when you subscribe to Michael Campbell’s Internet Marketing Secrets Newsletter. Subscribe now and get two of Michael’s best-selling ebooks “Clickin’ it Rich” and “Revenge of the Mininet” as bonuses, just for signing up.

*IMNewswatch would like to thank Michael Campbell for granting permission to reprint the latest newsletter.