Summary

Acxiom Corporation has acquired Kefta, a provider of real-time, dynamic personalization solutions for the Internet.

Details

The acquisition will enable Acxiom Digital to integrate one-to-one, personalized communications across digital channels, according to Kefta.

The companies have not disclosed the terms of acquisition.

Kefta delivers timely, relevant content to website visitors based on their unique online behavior and individual characteristics.

Kefta enables marketers to increase response, revenues and customer loyalty.

Kevin Johnson, leader of Acxiom Digital, said: “Kefta and Acxiom together will finally enable clients to capture the full potential of their digital marketing campaigns through comprehensive personalization and integration across marketing channels. Kefta has spent the past seven years developing a powerful yet easy-to-implement solution that personalizes the customer experience from the very first interaction. No other personalization company can match Kefta’s proven ability to drive measurable results”. [source]

Post Related Link

Kefta Press Release

About Acxiom Corporation

Acxiom Corporation (Nasdaq: ACXM; www.acxiom.com) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. [source]

About Kefta

Kefta is the leader in personalized marketing solutions. Global brands including GMAC, Palm and Verizon use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior ““ immediately boosting conversion, revenues and customer loyalty. [source]

 

 

 

 

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