Summary

Silverpop, a provider of permission-based email marketing solutions, strategy and services, has released a new white paper entitled “That Was Then…This Is Now – The New Rules of Email Marketing”.

Silverpop White Paper Summary

“In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, email marketing success depends upon moving away from old assumptions and adopting a new way of thinking.” [source]

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About Silverpop

Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. For the fourth year in a row in 2006, JupiterResearch cited Silverpop as one of the top large-enterprise-level email service providers offering outstanding business value and market suitability. [source]

 

 

 

 

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