‘What Do You Think – Does Information Product Quality Matter?’ – Jeff Smith’s Blog Post
Summary
Jeff Smith’s latest ‘Infoproduct Marketing Insiders’ blog post is titled “What Do You Think – Does Information Product Quality Matter?”. [Blog]
Details
Jeff says, “Everytime I see someone make the comment that product quality doesn’t matter and that it’s all marketing I get completely distracted from whatever it is I was doing and become emobroiled in a debate that really drives me crazy…
The argument typically starts wtih an innocent post about why terrible products sell and better products don’t – then escalates until some egghead inevitably makes the ridiculous comment that product quality DOESN’T matter – only marketing”. Read the complete Post…
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Infoproduct Marketing Insiders Blog
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