Coremetrics has released a new white paper entitled “3D Marketing: Eliminate the Blind Spot”.


Coremetrics has released a new white paper entitled “3D Marketing: Eliminate the Blind Spot”.

Key learnings from the Coremetrics white paper include:

* ‘Three key data dimensions required to make the right marketing decisions

* The importance of multidimensional views of marketing effectiveness

* The pitfalls of last-touch only and first-touch only models of crediting marketing campaigns

* The value of a customer centric data asset tracking all visitor behavior over time’.

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Coremetrics White Paper: 3D Marketing

About Coremetrics

Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry’s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. [source]

 

 

 

 

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