Kelvin Hui’s latest article is titled “The Death of Search Engine Spammer”. [Article Reprint]


Kelvin Hui’s latest article is reprinted here.

The Death of Search Engine Spammer

The pure “Blackhat” strategy of site building dies, if not, it’s close to be.

What is blackhat site building strategy?

The webmaster uses machinery ways to generate tons of web pages with basic SEO optimization factors. The machine is called web page generator.

What is internet?

The function of the internet is for communication. What did you do in the first time of internet connection? Get an email account or download instant messenger?

Yep. You want to talk to your friends via internet. It’s communication.

After some time, web pages came to the world. People started to spread their messages by using the websites. From the webmaster to the visitor, it is “one-way” communication.

Later, the forum-kind or message board type websites came. People used this method to communicate with the others. Since you can talk to multi-users in one place, we called it as “multi-way” communication.

If your website can faciliate ‘communication’, most likely the traffic volume will not be bad.

Website controls your behaviour

How many times do you check email everyday? 2 or 3…
How many of you use Yahoo, Gmail or Hotmail?

The email message is on the website, the part of the content of the website. You expect new email (content) comes many times in one day. So you return to the websites few times a day. Similar idea works in the forum-type website.

Bingo! Your behaviour is controled by the website. You are the direct and return visitor.

That’s why…that website traffic is very good.

Why does Blackhat Website die?

It’s always good to generate tons of the traffic volume from the search engine. However, have you thought about how to bring the visitors back to your websites? Or just hit and run?

Generating tons of search engine traffic, people come and then go away…and go away forever.

Think about it….If a website doesn’t have any loyal visitor, is it still a long term business?

Imagine, one day Google bans your website, then all your traffic disappears..Definitely you can build a new site everyday, generate tons of the pages every day…..

Right now, Google and Yahoo are super smart. They change the formula and filter out the blackhat websites.

If the visitor comes to your website without going to the search engine, then you are successful. People can come to your site by direct and referral access.

Indeed, search engine traffic is just a small portion of traffic source on the internet.

In February, there are around 10 billion queries to the search engines every month. As far as we know, 75% of the queries come to the top 1000 websites in the world. However, there are around 100 million websites right now.

This means, 99.9% website competes for this 25% query of search engine. WOW! How it is NOT cost effective!

There are still many ways to generate 1st time traffic for a new website. SEO for search engine traffic is good, but it’s not everything.

Blackhat website violates the aim of internet?

Remember that internet is for communication. Blackhat website is always blocking the communication between the real communities on the internet.

We cannot say “Blackhat” is bad strategy, however it will be filtered out by this natural environment very soon. It’s natural selection.

We’re discussing this topic in our forum.

Kelvin Hui’s traffic guide shows how to generate 2.5 million unique visitors to your website every month download it.

*IMNewswatch would like to thank Kelvin Hui for granting permission to reprint the latest article.

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