Yahoo! has launched “Be a Better …”, a new integrated brand campaign. “The campaign demonstrates how Yahoo! can help people be better at whatever they’re into”, according to Yahoo!.


Yahoo! has launched “Be a Better …”, a new integrated brand campaign. “The campaign demonstrates how Yahoo! can help people be better at whatever they’re into”, according to Yahoo!.

The campaign focuses on Yahoo! Answers and Yahoo! oneSearch.

Yahoo! is going to integrate the “Be a Better …” messaging into Yahoo! properties through interactive ads and promotions.

The “Be a Better …” brand campaign is available at http://better.yahoo.com.

The campaign allows Internet users to view, rate, and share their comments about the ads and get information on behind-the-scenes footage.

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Yahoo! Press Release

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities, and the world’s knowledge. Yahoo! is headquartered in Sunnyvale, California. [source]

 

 

 

 

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