Ad Spending on Newspaper Websites Reaches $750 Million in Q1 2007
Total advertising spending on the Newspaper websites reaches $750 million in the first quarter of 2007, according to the Newspaper Association of America.
Total advertising spending on the Newspaper websites reaches $750 million in the first quarter of 2007, according to the Newspaper Association of America.
NAA has provided the following data:
– In Q1 2007, Advertising spending on the newspaper websites increased by 22.3%
– Advertising on newspaper Web sites accounted for 7.1% of total newspaper ad spending
– Ad expenditures on the newspapers and their Web sites totaled $10.6 billion.
John F. Sturm, NAA President and CEO, said: “We expect advertising on newspaper Web sites to continue to contribute to the industry’s overall revenue stream as newspapers provide innovative content and up-to-the-minute news and information our audience demands”. [source]
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NAA Press Release
About NAA
The Newspaper Association of America is a nonprofit organization representing the $59 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. NAA members include daily newspapers, as well as non-dailies and other publications published throughout the world. Headquartered just outside Washington, D.C., in Arlington, Va., the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. [source]
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