‘How To Present At Any Seminar You Wish’ – ‘E-Wealth Report’ Newsletter

Alan Bechtold has released the latest issue of ‘E-Wealth Report’ Newsletter. The featured article is titled “How To Present At ANY Seminar You Wish, Without Setting Foot Onstage Or Saying
Word”. [Newsletter]

Alan Bechtold has released the latest issue of ‘E-Wealth Report’ Newsletter. The featured article is titled “How To Present At ANY Seminar You Wish, Without Setting Foot Onstage Or Saying
Word”.

How To Present At ANY Seminar You Wish, Without Setting Foot Onstage Or Saying Word

The first time I ever attended a marketing seminar, I was amazed. Watching each presentation, I was interested to see the position of power the speaker held over the audience, just by being up there at the front of the room or up on a stage, talking authoritatively.

Even more fascinating was the money I saw some presenters rake in, by making an offer the audience could buy, to get even more knowledge on the subject. At times, there would be a rush to the back of the room. People pushed and shoved, with credit cards in hand, to buy whatever was offered.

I’d listen carefully for the price. Then I would count the number of credit cards and checks I saw in-hand at the back table. A bit of quick math and my mouth would drop open!

I immediately decided I was going to hit the seminar circuit. Can you blame me?

Speaking at seminars provides you with an up-close, in-your-face chance to introduce yourself to a room full of sharp, like-minded people. AND you usually can make sales right from the stage, to more than cover any costs associated with attending.

I had friends in the business who were promoting seminars. I was a trained public speaker already. And I had nearly 20 years of experience in marketing. I figured it would be NO PROBLEM landing a spot on-stage at an upcoming seminar.

Soon, one of my marketing friends told me that he wasn’t going to be able to get to an event he was scheduled to speak at. He knew I was looking to work my way into the circuit, so he called me as soon as he’d given notice he would not be able to attend, and told me to call quickly, saying it should be no problem sliding into his spot.

Even better — the event promoter was a friend of mine. This was almost sounding too easy!

I called my friend the event promoter, announced my interest and mentioned, since I knew a spot had just opened up, that I would be happy to fill any recently-vacated speaking position.

Imagine my surprise when my friend (the seminar planner) told me there was a waiting list of OTHER marketers who wanted to speak at this event, and one of them had already been contacted and agreed to attend in my friend’s place.

Of course, since that time, I’ve spoken at countless seminars and conferences, large and small. It’s even better than I thought it would be. It’s so good, in fact, that I want you to enjoy what I’ve been able to enjoy.

Unfortunately, it can be tougher breaking in than you might imagine. Even though there are at least ten times more seminars and conferences these days than there were when I first raised my hand and started speaking, very few of them will jump to invite you to speak if you’re not already fairly well-known.

Even though I was well-known, had tons of experience and consider myself a fairly good public speaker, I had problems breaking in, too.

You could go for one of those all-too-rare seminars that feature “unknown super-stars” who mostly work behind the scenes. But, there are only a couple of these that I know of.

I have a better way to break right in fast and score a huge coup in the process, if you have a bit of money to invest and you’re willing to jump outside the box a bit.

All you have to do is host a PARTY! Here’s how it works (and — it works BEAUTIFULLY!):

Get your hands on the seminar or conference schedule as soon as you can. Look it over carefully, noting which evenings during the event are open.

Then check with the event planners. Ask them how many people they are prepared for … CONSERVATIVELY.

Next, rent a suite at the event hotel for the night that the event is most open and not much is happening. Make sure it’s a NICE large suite.

Then check with the hotel. Tell them you plan to invite a few people in from the conference you’re attending. Make sure you’re clear on the hotel’s rules (Some will give you a suite on a ground floor that is easy to access and not near a lot of other rooms, so noise is not a problem. Others will limit the hours in which you can party. Others will simply not allow it).

Be prepared to pay $300-500, possibly a bit more, depending on the hotel, for this suite.

If they won’t let you throw a conference party (never, ever refer to it as a “hospitality suite”) in one of their suites, ask about meeting space capable of holding the number of people you expect to attend, letting them know you plan to use their banquet service to provide snacks and food and possibly a cash bar.

You can expect to pay about the same as for a nice suite for this space, but sometimes the fees will be lower or even free, provided you order enough food and drink for your party.

Next, ask to speak with the hotel’s banquet director.

Tell them you want to host a party in your room for X number of guests, and you’d like to supply them with a simple assortment of chips, dips, cola and coffee. Expect to spend between $5 and $10 per person you are inviting on food and drink.

Only put up an open bar if you are a member of the uber rich and don’t mind blowing way too much money. A better option is to ask the hotel to put a cash bar in your room. This way, those people who wish to drink can, and they pay as they go. If enough people buy drinks, this option can be absolutely free.

Worst-case, you might have to pay for the bartender’s time if your group doesn’t buy enough drinks.

It would be nice if you could realistically invite everyone at a seminar or conference to your room party. If it’s a smaller, more intimate gathering — go for it. You should be able to invite a seminar with 50 or 100 people to attend a party in your suite for $1500 or less.

If you can handle inviting everyone, you have the perfect opportunity to ask the host to announce it to the entire group.

If the host won’t announce your party, or if there are too many people at the event to invite everyone, you will need to go into “stealth mode.”

Don’t worry — stealth mode works so well you might want to operate in this manner at any event.

Now, prior to the event, print some invitation cards, each individually numbered. On the first day of the event, pass them out to everyone you meet. Tell them it’s an extremely limited invitation-only party and they are now invited. Then ask them if they have other people they would like to invite and give them invitations to pass along.

Plant someone at the door to check invitations. Leave the door to the party open, but do NOT let anyone in who doesn’t have an invitation!

Believe it or not, your party will make a BIGGER impression on the folks who couldn’t get in than you could EVER make on those who do!

Have stickers printed up with your company logo and “I Was THERE!” or a similar slogan. For example, you could use “I’m In The KNOW” or “Ask Me About…” and your logo. Give stickers to everyone who attends and encourage them to wear them the next day during the event.

What have you just accomplished, besides having 50 or 100 people help you shoot through more than a thousand dollars of your money?

You just got the chance to introduce yourself to the group of people who came to your party, face-to-face, in a setting that will make you easy to remember. It will definitely make everyone who stops by feel good about you.

This is almost everything people speak at seminars to achieve!

Now you also have a chance to present your latest product or service to attendees at your party. But, your presentation and actual “sale” should be on “stealth mode.”

Don’t bang a spoon against a glass and tell everyone to quiet down, then try to make a speech. Play music, instead. Let the people talk among themselves and enjoy the party.

Instead, prepare a folder or hand-out about your latest product or service. Invite them to sign up for a chance to win a free copy and, on the form where they sign up, also ask if they are interested in reselling the product. This will develop a nice list of “movers and shakers” who you can mail an offer to later.

Even better — include several affiliate order forms in the folder and encourage party goers to pass some out to people they meet during the rest of the event. Put their affiliate code on the forms so, when you receive orders, you can pay them a commission for handing them out.

This works great whether you’re presenting onstage or not!

I once reserved a large suite at a conference with 150 people attending. I knew I was speaking on Sunday, so I rented a suite for Saturday night. The event host told everyone at the conference they were invited to stop by.

We wound up with a LINE of people going through the suite from the front door, through to the sliding doors that opened out to the courtyard and spilling out into the courtyard. I had to tell the waiters to bring more food three or four times.

The total bill was easily $3,000.

On Sunday, when I stepped onstage, I looked around and said “hi” to all my new friends and asked everyone if they had a good time at our party the night before. My sales at the back of the room, after that presentation, topped $90,000.

Was it worth it? You tell me!

I also have a gift for you this week. It’s episode two of my new Internet marketing TV show on the Web, Big Profits TV! We just finished it and will be sending out E-mails to tell viewers how they can watch Episode two the first of next week.

Meanwhile, you should sign up right now so you will be notified, too. You should receive an E-mail inviting you to watch if you already signed up earlier.

Definitely sign up as an affiliate.

There is a teaser for Episode two on the Website right now. In fact, we just re-designed the entire Website! Go there — look around. Check out the huge contest we’re launching with episode 2, then sign up as an affiliate.

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*IMNewswatch would like to thank Alan Bechtold for granting permission to reprint the latest article.