eMarketer has released a new research report entitled “Search Marketing: Counting Dollars and Clicks”. In 2007, 90% of US paid search ad spending will go to Google and Yahoo!, according to eMarketer.


eMarketer has released a new research report entitled “Search Marketing: Counting Dollars and Clicks”.

In 2007, 90% of US paid search ad spending will go to Google and Yahoo!, according to eMarketer.

eMarketer Data

eMarketer has provided the following data:

– In 2004, Google and Yahoo! represented 32.8% and 17.5% of the US Paid Search Ad spending, respectively

– In 2005, Google and Yahoo! represented 46.9% and 19% of the US Paid Search Ad spending, respectively

– In 2006, Google represented 58.7% of the US Paid Search Ad spending

– Yahoo! represented 15% of the US Paid Search Ad spending

– In 2007, Google will represent 75.6% of the US Paid Search Ad spending

– Yahoo! will represent 16.3% of the US Paid Search Ad spending.

eMarketer Report – Key Questions

Key questions the “Search Marketing” report answers include:

* ‘Will US paid search ad spending continue to grow?

* What trends support growth in search engine marketing?

* Other than Google and Yahoo!, which search engines get the most users?’.

Report Price: $695.00

‘eMarketer’ Link

eMarketer Research Report: Search Marketing

About eMarketer

eMarketer is “The First Place to Look” for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. eMarketer aggregates and analyzes information from over 2,800 sources, and brings it together in analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world. [source]

 

 

 

 

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