Kevin Riley’s latest article is titled “Build A Friendly Online Sales System And Sell More Information Products”. [Article Reprint]


Kevin Riley’s latest article is reprinted here.

Build A Friendly Online Sales System And Sell More Information Products

“Eat and drink with your relatives; do business with strangers.” – Greek Proverb

With the vast size of our marketplace on the Internet, just about every customer you are ever going to get will be a complete stranger. But, there is no good reason to treat them as a stranger. Turn them from stranger into friend, with a few simple components in your sales system.

Show Your Face

The majority of people landing on your website the first time, don’t know who you are or why they should buy from you. The first contact they have with you will be your words on a sales letter. It may convey to them why they should buy your product, but it doesn’t say much about you.

This is where you can make things a bit more personal – and increase your sales. Place a photo of yourself on all your websites. Under the photo, place a caption with a short bio about yourself. Now, you’ve gone from a faceless stranger to someone they can at least see and get a little background on.

Be Yourself

The next contact will be your product. Whether it’s a report, e-book, or video this is a place where they can get to know you more. Instead of writing in a dry style that simply gets the point across, develop your own style of writing. Inject a bit of yourself into the product. As your customer goes through your information product, you are becoming less of a stranger to them.

Now, you are not as much of a stranger, but they are still strangers to you.

Reach Out And Touch Someone

Obviously, you can’t get to know all your customers – they’ll number in the thousands. But, you can get to know a few of them. Some will interact with you – via e-mail, in the forums, on chat. This will give you a good idea of who your customer is. You can’t put individual faces on the thousands, but you can put a few familiar faces on them.

When you write your newsletter, keep the known faces in mind. Don’t write to a crowd of thousands of customers – write to that one face you can conjure up in your mind. Have a conversation, just as you would with a friend.

Now, you’re no longer treating your customers as strangers. Even though you cannot actually meet every one of them, your words are reaching out and touching them.

Friends Do Buy From Each Other

When your customers become your friends, you can virtually eat and drink with them – but, you can also sell more products. Customers are more willing to buy from those they know and trust.

In your online business system, build in friendship and your business will flourish.

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*This article was submitted by Kevin Riley.

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