Andy Jenkins and Brad Fallon have released the latest issue of StomperNet Newsletter. The featured article by Leslie Rohde is titled “Just Why is SEO So Damn Hard? And What You Can Do About It — Part I”. [Newsletter]


Andy Jenkins and Brad Fallon have released the latest issue of StomperNet Newsletter.

Just Why is SEO So Damn Hard?
And What You Can Do About It! – Part I
by Leslie Rohde

This article is Part I of a three part series.

In Part I Leslie discusses the problem of Search Engine Optimization vis-a-vis “what has changed these last few years and how these changes have made ranking more difficult”.

The main reasons Leslie mentions are:

– Geometric Growth – the number of pages indexed by Google has grown from 1 billion in June 2000 to 12 to 14 billion now.

– Moving The Fold – sponsored listings taking the top of search results

– The SEO Arms Race

Leslie ends with a good news that arises out of all the bad news listed in the article.

[email with the subject: StomperNet Newsletter, Vol. 20]

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