The latest Theme Zoom newsletter features “Low Hanging Fruit Keyword Research Gets a Cold Shower”. [Newsletter]


ThemeZoom newsletter is reprinted here.

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‘Low Hanging Fruit Keyword Research Gets a Cold Shower’

The following audio is an interview with Mr. “X”, Theme Zoom’s own marketing strategy consultant.

As a high profile pay-per-click expert for fortune 500 companies, Mr. “X” teaches clients how to OWN their market from the top down.

I call this “swallowing your market whole”. Other people call it market domination.

In order to teach people how to dominate a vertical market it is necessary to un-teach many of the seductive and backwards ideas about “low hanging fruit” keyword research.

In the end, the person who can afford to pay the most for a customer WINS. This does not mean you have to pay a ton to acquire a customer, but you have a serious advantage over your competition when you know how much your customer is worth. (This is sometimes called LTV or lifetime value of the customer).

What does this have to do with pay per click campaign management?

Everything.

When you know your average customer is worth 3000 dollars for example, you are not going to sweat during a “dual” with a competitor who is raising his bid price above what is considered “normal”.

A lot of Internet Marketing PPC methods teach you to research low hanging fruit in order to sell you cheaper ways to build your list.

Similarly, many large corporations use PPC as “branding campaigns” without knowing what they are doing and why. They are not keeping track of their “LTV” keywords or “lifetime value” keywords within their PPC campaign.

In this audio we cover the pitfalls of chasing “low handing fruit” while teaching you to reach for the top of your vertical market.

“Mr. X” breaks down the different core idea that you will need master in order to own your market.

1. Right Structure

2. Smart Leverage

3. Built in Sustainability.

Please log in to the Theme Zoom private members area to access the audio located in the members Library.

http://www.themezoom.com/members/resource-library.html

– Russell Wright

About ThemeZoom

ThemeZoom ThemeZoom is a powerful leading-edge product harnessing the strength of some of the newest most profound developments in Search Technology, E-commerce and Online Communication. It is a first of its kind. ThemeZoom integrates Market Intelligence, Keyword Research, Pay-Per-Click Research, Content Decision Making Processes, SEO (search engine optimization), and Website Architecture tools into a single control panel interface.

ThemeZoom comes with a library of professional training resources that help users understand and implement the broad, powerful features of the tool. Users are educated and guided through the intricacies of Search Engine Marketing and how to best utilize the wealth of data provided by ThemeZoom.

ThemeZoom is revolutionary and unique because it generates massive targeted keyword lists based on Search Engine Proven Synonyms (SEPS), which are not derived from the Thesaurus but through Latent Semantic Indexing (LSI), an newly emerging technology that allows for an unprecedented depth of market research.


Russell Wright

ThemeZoom team includes Russell Wright, Sue Bell, Mr. Mishler and Raphael John Oldham. Russell Wright (aka “the keyword guy”), Theme Zoom LLC, Marketing, Co-owner, is a search engine optimization auditor and co-inventor of the ThemeZoom keyword research tool.

*IMNewswatch would like to thank ThemeZoom Team for granting permission to reprint the latest newsletter.

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