‘Google speaks to themes and directories’ Theme Zoom Newsletter
‘Theme Zoom’ latest newsletter issue features “Google speaks to themes and directories”. [Newsletter]
ThemeZoom newsletter is reprinted here.
How do you structure a site to capitalize on LSI?
SEO tips straight from Google’s mouth . . . well almost.
The following is a brief summary of the SEO videos created by Google employee Matt Cutts. Matt is also named as one of the inventors on the Google Patent.
Question from Webmaster:
How do I theme a website using directories? Do you put your main keyword in a directory or on your index page? If using directories, do you use a directory for each set of keywords?
(exact transcript):
Matt Cutts:
This is a good question. I think you are thinking too much about your keywords and not enough about your website architecture.
So . . . this is just for me . . . I prefer a tree-like architecture so everything branches out in nice sort of “even paths”. Its also good if things are broken down by topic. So if you are selling “clothes” you might have “sweaters” as one directory and “shoes” as another directory or something like that.
If you do that sort of thing, what you end up with is your keywords do sit in directories. As far as directories versus the actual name of the html file- that doesn’t really matter that much within Google scoring algorithm. So I think if you break it down by topic but make sure that the topic matches well with the keywords you expect your users to type in when they try to find your page then you should be in pretty good shape.
Comment from Theme Zoom:
Wow! When you organize your website into directories based on topics, products, brands or themes . . . it simplifies the task of planning your specific content and keyword strategies at the same time!
While this is the first time any official person from Google has ever stated directly that the Google scoring algorithm does not take into account “folder” versus “html” file relative to keyword placement, definitive statistical analysis has been performed by Search Engine Geek that reveals that sites with /folders/ in the URL tend to rank higher overall by a hefty margin. This is because directories focus on THEMES and TOPICS rather than becoming fixated on specific keywords.
There are several other indirect factors that tend to give well planned directory architecture the edge. Some of these factors may be indirect to the scoring algorithm.
Whatever the case, using a theme-savvy directory structure, you will simply be organized in a way that works both for your visitors and for the spiders.
Again, to watch Matt’s videos visit:
– The Theme Zoom Staff
About ThemeZoom
ThemeZoom ThemeZoom is a powerful leading-edge product harnessing the strength of some of the newest most profound developments in Search Technology, E-commerce and Online Communication. It is a first of its kind. ThemeZoom integrates Market Intelligence, Keyword Research, Pay-Per-Click Research, Content Decision Making Processes, SEO (search engine optimization), and Website Architecture tools into a single control panel interface.
ThemeZoom comes with a library of professional training resources that help users understand and implement the broad, powerful features of the tool. Users are educated and guided through the intricacies of Search Engine Marketing and how to best utilize the wealth of data provided by ThemeZoom.
ThemeZoom is revolutionary and unique because it generates massive targeted keyword lists based on Search Engine Proven Synonyms (SEPS), which are not derived from the Thesaurus but through Latent Semantic Indexing (LSI), an newly emerging technology that allows for an unprecedented depth of market research.
Russell Wright
ThemeZoom team includes Russell Wright, Sue Bell, Mr. Mishler and Raphael John Oldham. Russell Wright (aka “the keyword guy”), Theme Zoom LLC, Marketing, Co-owner, is a search engine optimization auditor and co-inventor of the ThemeZoom keyword research tool.
*IMNewswatch would like to thank ThemeZoom Team for granting permission to reprint the latest newsletter.
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