Forrester Research has released a new case study titled “Wachovia Embraces Scientific Measurement”.


Forrester Research has released a new case study titled “Wachovia Embraces Scientific Measurement”.

Forrester Research Case Study Summary

“Wachovia has built a culture of accountability by nurturing an expertise in statistical analysis and predictive modeling. Marketing leadership professionals can glean a…” [Read Complete Summary]

Forrester Research Case Study Price: US $279.00

‘Forrester Research’ Link

Forrester Research Case Study: Wachovia Embraces Scientific Measurement

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 23 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. [source]

 

 

 

 

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