Kevin Riley’s latest article is titled “How Do You Woo Your Online Customers To Get The Big Sales?”. [Article Reprint]


Kevin Riley’s latest article is reprinted here.

How Do You Woo Your Online Customers To Get The Big Sales?

Getting your customers to buy your big-ticket items takes a systematic sales process that moves your customer ever closer to the big sale. Set this online sales system up properly and your back end sales will take off.

Sales Is A Courtship

When you meet a man or a woman that interests you, you don’t ask that person to join you for a week in the Caribbean. The chances of that happening are about on a par with winning the lottery. He or she doesn’t even know you … has no idea what kind of person you are … is not going to take a chance on you.

The First Step In The Courtship

So, what do you do? You ask them out for a coffee or a cup of tea. It’s safe. It’s a minor investment of time. If either of you decides that there’s nothing there, you can go your separate ways � you’re out very little. Your risk was minimal.

Set your online sales system up to approach prospects in the same manner. Don’t have it offering your $199 home study course to perfect strangers. They’ll balk. They’ll run away. After all, they don’t know you or your products.

Instead, offer a low-priced (under $10) report. Like the coffee/tea date, this is a low-risk way for your prospect to get to know you. They’ll become your customer, but they don’t have much invested in the relationship yet. It’s safe.

Your report, like a first date, gives your customer an idea of what you’re like. They can see what kind of information you give. Decide whether it’s worth it to continue the relationship.

The Second Date

OK, you’ve had a good first date. Now it’s time to spring the week in Barbados, right?

Slow down! Are you trying to kill the relationship before it even starts to blossom? A second date could be a nice dinner out, a movie, maybe even tickets to an event. Now’s the time to get to know each other better. Start building a real relationship.

Same goes for your sales. Don’t have your sales system set up to slam your customer � who just bought a $7 report � with that $199 home study course. They’re not ready to make such a commitment to you, yet.

If you’re providing a good quality report, your customer will be ready to take that one step up � to a $25-35 e-book or small video series. Have your system present your customers with a slightly higher-priced product that builds on what they just bought from you. The chances of them buying from you again just took a huge leap up.

Wooing At A Steady Pace

Have your online sales system move your customer gently from one price level to another. Don’t rush it and you will get that week in the Caribbean. In fact, with a good sales system in place you’ll sell enough of those $199 home study courses to pay for a very nice week.

Are you ready to “Live the Life of Riley”? Get your FREE, no obligations, no opt-in copy of Kevin Riley’s fantastic new report “Your Online Money Factory”. As one delighted reader gushed, “This report is a roadmap showing me the procedures to construct my own Money Factory, each critical element is mentioned.” Get it now! Go to: http://YourOnlineMoneyFactory.com

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*This article was submitted by Kevin Riley.

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