Industry Click Fraud Rate Reaches 15% in Q2 2007
The overall industry click fraud rate reached 15% in the second quarter of 2007. The click fraud rate increased by 14.8% over Q1 2007, according to Click Forensics.
The overall industry click fraud rate reached 15% in the second quarter of 2007. The click fraud rate increased by 14.8% over Q1 2007, according to Click Forensics.
Click Forensics has provided the following data:
– The average click fraud rate of PPC advertisements appearing on search engine content networks was 25.6%
– Traffic from botnets doubled from Q1 to Q2 2007
– In Q2 2007, the most percentage of click fraud originated from North America, France, China and Australia.
‘Click Forensics’ Link
Click Forensics Press Release
About Click Forensics
Click Forensics is a provider of third-party technology and services that help online advertisers, agencies and search providers to better identify pay per click fraud. [source]
Comments are closed.
