77% of UK B2B marketers send more email campaigns than 12 months ago, according to a Newsweaver survey.


77% of UK B2B marketers send more email campaigns than 12 months ago, according to a Newsweaver survey.

Key findings of Newsweaver survey include:

– 80% of UK B2B marketers consider email to be an essential part of their marketing mix

– 47% send out less than 1000 emails a month

– 62% said that the versatility of email is actually increasing

– 55% of respondents expect an open rate of between 20-50%.

‘Newsweaver’ Link

Newsweaver Press Release

About Newsweaver

Newsweaver is Europe’s leading email newsletter specialist with clients ranging from SMEs, charities and associations to large multinationals and government agencies. [source]

 

 

 

 

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