Forrester Research has released a new report titled “Best Practices: Customer-Centric Marketing”.


Forrester Research has released a new report titled “Best Practices: Customer-Centric Marketing”.

Forrester Research Report Summary

“The four P’s are no longer an effective model for marketing organizations. Mass media is challenged to reach customers effectively, while emerging channels and technology increasingly shift power away from brands.” Read Complete Summary…

Forrester Research Report Price: US $379.00

‘Forrester Research’ Link

Forrester Research Report: Best Practices: Customer-Centric Marketing

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 23 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. [source]

 

 

 

 

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