Joanne Mason’s latest article is titled “5 Critical Rules for a Successful Fire Sale”. [Article Reprint]


Joanne Mason’s latest article is reprinted here.

5 Critical Rules for a Successful Fire Sale

Fire sales have become a staple among marketing strategies for raising quick cash. Some very well respected Internet Marketers who have held their own very successful fire sales include Willie Crawford, Mike Filsaime, Ross Goldberg, and Joel Comm. In some cases, their results were reported to be as high as six figures for a fire sale lasting just a few days.

Maybe you’ve thought about running a fire sale to raise some emergency funds or inject a fast infusion of cash into your business but aren’t sure you could make it a success. While I can’t guarantee that you’ll pull in six figures I can suggest the trends that I’ve found some of the most successful fire sales to have in common. After studying the tactics used by the marketing gurus to achieve such great results, I’ve written this article to offer you five critical rules for your own successful fire sale.

Sell Fresh or Unique Products at a Significant Discount

One of the best ways to attract customers to your fire sale is by offering fresh or unique products at a great discount. This works even if there are other fire sales running at the exact time as yours. By offering products at that aren’t available elsewhere at a deep discount you literally make people an offer that they can’t refuse. People will always want to get in on a good deal at a price that they know they won’t be able to get later.

Run the Fire Sale for a Specific Reason

Fire sales are traditionally thought of as serving a particular purpose. I’ve seen fire sales that were conducted to finance weddings, buy supplies for new babies, pay bills for ailing family members, take trips for holidays, raise money for charities or bring in funds for other special occasions. Your reason may be fun or serious in nature. The reason might even be because you want to make some money quickly. Just make sure that you state a reason because people have been conditioned to expect your fire sale to be connected to a reason. Otherwise, it’s just another product that you’re selling.

Set Limits to Create a Sense of Urgency

A successful fire sale depends on a build in sense of urgency. This is usually created due to a scarcity mentality. In other words potential customers know that they must act quickly in order to take advantage of a raising price or a limited quantity of goods.

End the Sale at a Specified Time

Another important factor is getting potential customers to buy now is by letting them know that the offer will end at a specific time such as midnight on a specified date or after reaching a certain number of customers such as 500 or 1000. There are even scripts that you can place on your webpage or mechanisms that can be used to count down sales until the fire sale ends. Be to set real limits and stick to them to maintain the credibility of your fire sale.

This is especially important if you plan to host a future fire sale. After the sale has ended you can offer a special bonus to late visitors to your website. Allow them to join your mailing list to get advance notice of your next fire sale and you’ll already have a waiting list of customers the minute your start your next fire sale.

Get JV Partners to Help

Joint Venture partners are critical to the success of your fire sale. Whether you solicit JV partners to donate products or only to promote the fire sale to their subscriber lists their contribution will be invaluable in determining your success. JV partners can help you build excitement by getting the word out about your fire sale to a much larger number of people than you possibly could on your own in a much quicker time frame.

You’ll want to invite JV partners early and give everyone a certain time to begin selling so that everyone starts out on a level playing field and has the same opportunity to earn commissions from your fire sale.

These are just a few of the common habits that I’ve noticed among the highly effective fire sale practitioners. If you’re planning a fire sale in the near future I invite you to implement these tips and also study the models of other successful fire sales. Like everything else in internet marketing after studying the only way to be truly successful is to go out and use what you’ve learned to host your own successful fire sale.

Joanne Mason has been an internet marketer since 1998 and is the creator of many products including one of the best fire sales for 2007 at MidsummerFiresale.com. Discover how you can get a huge collection of internet marketing products, many with private label rights to help build your online business much faster at MidsummerFiresale.com.

5 Critical Rules for a Successful Fire Sale

*This article was submitted by Joanne Mason.

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