The latest MarketingSherpa blog post is titled “Tour of Talent: Why Marketers Should Go on the Road to Visit Vendors’ Offices”.


The latest MarketingSherpa blog post is titled “Tour of Talent: Why Marketers Should Go on the Road to Visit Vendors’ Offices”.

Anne Holland, Content Director, MarketingSherpa, says: “In 2004, the marketing team at Ciena Corp., a global telecom equipment supplier, had a major image problem with management.” Why Marketers Should Go on the Road to Visit Vendors’ Offices…

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MarketingSherpa researches what works in marketing via exclusive Case Studies, surveys, results data analysis and lab tests. Then we publish what we learn so our 237,000 weekly readers can improve their results and train their teams. The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com have all praised MarketingSherpa. [source]

 

 

 

 

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