Datran Media has acquired Chintano, an ad serving company. Datran Media will integrate the Chintano technology with its Exchange Online (EO.com) platform. [Acquisition]


Datran Media has acquired Chintano, an ad serving company.

Datran Media will integrate the Chintano technology with its Exchange Online (EO.com) platform. The integration will open EO.com to all online display advertisers and publishers, according to Datran Media.

Matt Keiser, president of Datran Media, said: “The key benefit of integrating this state-of-the-art ad serving technology within EO.com is that advertisers now have a single platform to manage their campaigns across both the display and email media channels – in a cohesive way”. [source]

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Datran Media Press Release

About Datran Media

Founded in 2001, Datran Media is a leading provider of performance-based marketing solutions. Datran Media powers EO, the first Cost-Per-Acquisition exchange online for both display and email media. [source]

 

 

 

 

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