Forrester Research has released a new report titled “Marketing’s New Key Metric: Engagement”.


Forrester Research has released a new report titled “Marketing’s New Key Metric: Engagement”.

Forrester Research Report Summary

“The marketing funnel is a broken metaphor that overlooks the complexity social media introduces into the buying process. As consumers’ trust in traditional media diminishes, marketers need a new approach.” Read Complete Summary…

‘Forrester Research’ Link

Forrester Research Report: Marketing’s New Key Metric: Engagement

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 23 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. [source]

 

 

 

 

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