‘How Reader’s Digest Mined Purchasing Data to Personalize Catalogs & Lift Conversions 74%’ – MarketingSherpa Case Study

MarketingSherpa has released a new case study entitled “How Reader’s Digest Mined Purchasing Data to Personalize Catalogs & Lift Conversions 74%”.

MarketingSherpa has released a new case study entitled “How Reader’s Digest Mined Purchasing Data to Personalize Catalogs & Lift Conversions 74%”.

MarketingSherpa Case Study Summary

MarketingSherpa team says, “Reader’s Digest Canada has results from a new mailing where they tested four catalogs with varying levels of customization. Conversions increased as much as 74%.” Read Complete Case Study…

‘MarketingSherpa’ Link

MarketingSherpa Case Study: How Reader’s Digest Mined Purchasing Data to Personalize Catalogs & Lift Conversions 74%

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MarketingSherpa researches what works in marketing via exclusive Case Studies, surveys, results data analysis and lab tests. Then we publish what we learn so our 237,000 weekly readers can improve their results and train their teams. The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com have all praised MarketingSherpa. [source]