Forrester Research has released a new report titled “Boomer Women = Big Money For Marketers”.


Forrester Research has released a new report titled “Boomer Women = Big Money For Marketers”.

Forrester Research Report Summary

“Boomer women spend more money in all channels than women from all other generations. Marketers can build influence with Boomer women by jumpstarting campaigns in offline media, designing relevant online destinations, and focusing messages on Boomer women’s needs and experiences.” Read Complete Summary…

Forrester Research Report Price: US $279.00

‘Forrester Research’ Link

Forrester Research Report: Boomer Women = Big Money For Marketers

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 23 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. [source]

 

 

 

 

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